Growing a Healthcare Brand’s Online Visibility by 10X in the Bhubaneswar
SEO with GMB:- ( Healthcare Industry )
Skinstitute:- Skinstitute is a top-ranking skincare clinic offering advanced dermatological treatments, specializing in laser hair removal, Botox, and a range of aesthetic services. With a focus on personalized care and the latest technology, Skinstitute ensures top-quality results for clients seeking effective skin solutions.
Challenges And Objectives
Challenges:
- Narrow online presence in a highly competitive skincare industry.
- Low online visibility in a competitive skincare market.
- Limited traffic and engagement through organic search and local searches.
- Inconsistent customer reviews and low conversion through GMB listings.
Objectives:
- Increase website traffic and bookings through SEO.
- Enhance local visibility via Google My Business (GMB).
- Improve brand reputation and customer engagement.
Project Overview:-
The project focused on optimizing Skinstitute’s website for search engines and enhancing its GMB profile. This included targeted keyword research, content optimization, and GMB updates to improve local search rankings and drive engagement.
Steps for Growing Business Digitally:-
- Performed an in-depth SEO audit to pinpoint key areas for enhancement.
- Implemented keyword-rich content, meta tags, and local SEO practices.
- Optimized GMB profile with updated services, customer reviews, and regular posts.
- Focused on local backlinks and location-specific keywords for better regional ranking.
Project Present Overview:-
Patient Growth Rate:-
The analysis of patient sessions from June 2024 to May 2025 illustrates a high impact in engagement, with a total of 1280 patients recorded in May 2025.. The notable spikes in growth, from September to May, emphasize the effectiveness of targeted marketing efforts.
GMB Traffic:-
The consistent increase in sessions, particularly after June, reflects the successful application of digital strategies, which have effectively boosted traffic to the GMB profile. The overall growth from May to September highlights the impact of SEO and GMB optimizations, leading to improved visibility and engagement.
Organic Search Console:-
We observed a significant surge in key performance metrics compared to last year. Clicks increased by an impressive 1937.5%, indicating a substantial rise in user engagement. Additionally, impressions grew by 1093.29%, showcasing a remarkable improvement in overall visibility and reach. The overall growth from May 2024 to April 2025 highlights the impact of SEO, leading to improved visibility and engagement.