Health Insurance for Self-employed
Who: a health insurance brand for self-employed people wanted to launch their new brand and concentrate on organic traffic to reduce the dependency on paid media.
Goals: Grow Organic Traffic to improve store brand awareness (site traffic) and diversify their online revenues
How: Implemented site technical updates leveraging SEO strategy work and implemented using Accorin development team to improve
Organic Traffic vs Total Site Traffic
- SEO traffic (sessions) has increased proportionally over time from 10.61% of total site in July to 27.74% in February
- Customer acquisition has increased from 1.62% to 6.08%
Organic Traffic Over Time (Monthly)
- SEO traffic on the site has increased since launch +376% (June 2020 vs January 2021)
- Revenue from SEO has also increased over time +754% (June 2020 vs February 2021)
- Conversion Rate from SEO has increased from 1.62% to over 6.08% (June 2020 vs February 2021)
Specific SEO KPIs & Results
- Through ‘on-page’ SEO strategy and implementation we were able to improve this clients SEO performance quickly
- We focused on technical fixes on-page work in the short term and and off-page SEO in the long term (mostly link-building and outreach to other relevant websites)
- Since they were focusing on in the state of Texas, we had a define a clear strategy for gaining local backlinks which involves referral traffic too.
Site Ranking
Domain Authority : 6
(June 2020)
Domain Authority : 34
January 2021
Lighthouse
SEO Score : 38
(June 2020)
SEO Score : 100
January 2021
SEMrush
Domain Rating : 0
(June 2020)
Domain Rating : 31
February 2021
