Case Study: Wellness Brand For Aging Women
Who: a wellness brand for aging women wanted to launch their new brand and concentrate on organic traffic to reduce the dependency on paid media
Goals: Grow Organic Traffic to improve store brand awareness (site traffic) and diversify their online revenues
How: Implemented site technical updates leveraging SEO strategy work and implemented using Accorin development team to improve
Organic Traffic vs Total Site Traffic
- SEO traffic (sessions) has increased proportionally over time from 11% of total site in August to 18% in February
- Revenue from SEO has increased from 4% of total site sales to 8%
Organic Traffic Over Time (Monthly)
- SEO traffic on the site has increased since launch +435% (June 2020 vs February 2021)
- Revenue from SEO has also increased over time +754% (June 2020 vs February 2021)
- Conversion Rate from SEO has increased from 1% to over 3.5% (June 2020 vs February 2021)
Specific SEO KPIs & Results
- Through ‘on-page’ SEO strategy and implementation we were able to improve this clients SEO performance quickly
- We focused on technical fixes on-page work in the short term and and off-page SEO in the long term (mostly link-building and outreach to other relevant websites)
- We’re able to increase site authority and lighthouse score and by over 340% in a 3 months period as a measure of our technical success
Site Ranking
Domain Authority : 12
(June 2020)
Domain Authority : 53
February 2021
Lighthouse
SEO Score : 20
(June 2020)
SEO Score : 100
February 2021
SEMrush
Domain Rating : 0
(June 2020)
Domain Rating : 37
February 2021
