Email Marketing Services
Acquisition gets customers in the door. Email keeps them coming back. Most brands treat email as a broadcast channel. Oddtusk builds it as a revenue engine, with behavioural triggers, dynamic segmentation, and lifecycle flows that recover lost revenue, increase AOV, and raise LTV without increasing ad spend. Every programme connects to our retention marketing and WhatsApp automation services.
- Welcome and Onboarding Flows
- Abandoned Cart Recovery
- Post-Purchase Sequences
- Win-Back Campaigns
- WhatsApp Broadcast Automation
- Segmentation and List Management
- Campaign Design and Copywriting
Retention is cheaper than acquisition. Most brands forget this.
Brands spending heavily on Google Ads and Meta Ads are often leaving 30 to 40 percent of recoverable revenue on the table: no welcome flow, no cart recovery, no post-purchase sequence. Oddtusk builds the lifecycle infrastructure that captures this revenue systematically, using Klaviyo, Mailchimp, and WhatsApp Business API with every flow mapped to a measurable revenue outcome. This connects directly to our retention marketing and marketing automation services.
Revenue-per-email focus
We don't measure open rates in isolation. Every flow is evaluated on revenue per recipient, conversion rate, and attributed revenue tracked in GA4. If a sequence isn't generating measurable return, we iterate until it does, reporting outcomes against your full performance marketing targets.
Behavioural trigger architecture
Emails and WhatsApp messages go out based on what customers actually do: browse without buying, add to cart without checking out, purchase once without returning. Behaviour drives timing, not a fixed broadcast calendar. All triggers are tracked in our retention marketing CRM.
Segmentation that actually works
We build dynamic segments based on purchase history, AOV, product category, engagement level, and lifecycle stage informed by Indian consumer behaviour data. The right message reaches the right customer at the right moment, not a generic blast to your entire list.
Email and WhatsApp integration
We build unified lifecycle systems across both channels. Email handles depth and nurture. WhatsApp handles urgency and recovery. Together, they cover the full retention funnel without overlap or channel conflict.
Ecommerce platform native
We work directly inside Shopify, WooCommerce, and Klaviyo. Flows pull real product data, dynamic discount codes, and purchase events. No manual workarounds: everything runs on native integrations built for scale, connected to our full ecommerce marketing stack.
Copy and design included
Every flow comes with conversion-focused email copy, mobile-optimised design, and subject line testing. Strategy and execution are handled under one roof. Creative quality is grounded in our CRO principles and aligned with your content strategy.
Lifecycle marketing outcomes across ecommerce and D2C brands we have scaled.
Brands with properly built lifecycle systems generate 30 to 40 percent of total revenue through email alone, at near-zero incremental cost per order compared to paid acquisition.
Multi-step abandoned cart flows combining email and WhatsApp consistently recover 15 to 25 percent of abandoned carts, directly lowering the effective CPA from paid media channels.
Post-purchase sequences with upsell logic, review requests, and replenishment nudges reliably double customer lifetime value within six months. All LTV tracking runs through our GA4 setup and retention marketing programme.
From list audit to live revenue flows
List Audit and Health Check
Lifecycle Map and Flow Blueprint
Segmentation and Integration Setup
Copy, Design and Flow Build
Launch, Test and Optimise
Reporting and Scaling
Straight answers to the questions that matter.
We primarily work with Klaviyo and Mailchimp, both of which integrate natively with Shopify and WooCommerce. For WhatsApp automation, we work with the WhatsApp Business API and Shopify Flow. Platform choice is recommended based on your current tech stack, list size, and budget.
A core set of flows including welcome, abandoned cart, and post-purchase can be live within 2 to 3 weeks of onboarding. More complex builds with advanced segmentation and WhatsApp integration typically take 4 to 6 weeks. We prioritise the highest-revenue flows first so you see returns before the full build is complete.
Yes. Every engagement includes conversion-focused email copy, mobile-optimised template design, and subject line variants for A/B testing. Strategy, copy, design, and technical setup are delivered together. Creative quality is grounded in our CRO principles and content strategy.
Yes. We audit your existing flows, segment structure, and campaign performance first, using GA4 attribution data to identify revenue gaps. Most Klaviyo accounts we inherit have deliverability issues, poorly triggered flows, or segments that have not been cleaned in months. We identify the specific gaps and fix them before building anything new.
Primary metrics are revenue per recipient, attributed revenue by flow, and overall email channel contribution to total store revenue tracked in GA4. Secondary metrics include open rate, click rate, conversion rate, and unsubscribe rate. We report on all of these monthly and flag any deliverability issues before they affect performance.
Yes. We set up WhatsApp Business API flows covering cart recovery, order confirmations, shipping updates, and promotional broadcasts. WhatsApp works best for high-urgency moments where open rates far exceed email. We build both channels as a coordinated system within our marketing automation framework.
We run a full deliverability audit at onboarding, including domain authentication (SPF, DKIM, DMARC), suppression list review, and engagement-based segment cleaning. We also set up GTM tracking to ensure all email events fire correctly into GA4. Sending to unengaged contacts hurts your sender reputation and inbox placement.
Paid media brings new customers. Email retains them and drives repeat purchases. Suppressing existing customers from acquisition campaigns reduces wasted spend. Building retargeting audiences from email non-openers improves paid media efficiency. The two channels reinforce each other when managed as one system through our performance marketing framework.
Always start with welcome, abandoned cart, and post-purchase. These three flows recover the most revenue for the least setup effort. Once live, we add browse abandonment, replenishment, win-back, and category-specific nurture flows based on your ecommerce marketing goals and customer purchase patterns from GA4.
Both. We build and manage automated flows as the foundation via our retention marketing service. On top of that, we plan and execute monthly broadcast campaigns tied to sales events, product launches, and seasonal moments, coordinated with your full performance marketing calendar.