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by ODDTUSK
In today’s world, targeting the right accounts is more important than ever. Account-Based Marketing (ABM) is a super focused approach that aligns your marketing and sales efforts to engage and convert high value accounts
Traditional marketing approaches don’t cut it. ABM account-based marketing zeroes in on the accounts that matter most to your business. With a personalised ABM marketing strategy you can-
Connect directly with key accounts using personalized marketing strategies that convert.
ABM is a focused approach in B2B marketing where marketing and sales teams collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. This strategy uses personalized campaigns designed to resonate with each account, based on their specific attributes and needs.
ABM is effective because it concentrates resources on a set of target accounts that have a higher likelihood of driving significant revenue. This tailored approach allows for more personalized communication, stronger relationships, and ultimately, a higher conversion rate compared to traditional marketing tactics.
At ODDTUSK, we explore the fine line between effective campaigns and wasted efforts. We know when to double down on your marketing approach, and when to pivot, meaning impactful results without unnecessary pitfalls.