From Content to Campaigns: 7 Ways We Use AI in Our Daily Agency Workflows
In modern digital marketing, the adoption of Artificial Intelligence (AI) technology within creative agency operations is as critical as it is obligatory. Given the ever-growing content expectations from clients, resource allocation, and faster project deadlines, agencies need to keep evolving to maintain a competitive edge. AI has emerged as a potent ally, fundamentally shifting how we brainstorm, plan, execute, and optimize campaigns.
The 2023 McKinsey report highlighted that marketing leaders reported 61% improved ROI after fully integrating AI tools into their campaign workflows. AI empowers agencies to scale without AI-powered, Hyper-personalized content execution at the expense of creativity. It’s not only about manual workload alleviation but also facilitates better insights while optimizing decision-making processes backed by data.
At Oddtusk, we leverage AI in campaign creation to enhance quality and innovate at unprecedented speeds while streamlining process workflows. AI automation, whether on generating ideas or designing data-dense decks and ad creatives, enables our teams to concentrate on what matters: impact delivery.
Why Agencies Need AI Today
Agility is a prerequisite in today’s marketing environment. Clients want value without a compromise on quality and fast project completion. Companies now expect multi-platform personalized communication. And creative agencies have to uphold brand reputation, deliver mobile-responsive content, and maintain creative consistency across all channels.
The task of scaling creative work manually becomes extremely cumbersome when considering different formats, languages, platforms, target segments, and audiences. Each ad variant produced becomes a marker of time lost. To illustrate this, the process of manually creating 20 ad variants for A/B testing on Google and Meta would consume a whole day’s work, which is exorbitant under tight timelines.
AI’s capabilities transform this reality into an achievable dream. The intersection of creativity and speed is where AI tools shine, from planning to implementation. HubSpot’s 2023 AI Marketing Report indicates a staggering 55% productivity difference among marketers who utilize AI compared to those who don’t.
Here at Oddtusk we faced that very problem. Increasing demand and a need to stay ahead of the competition meant AI technology had to be adopted quickly and efficiently. Here are the 7 AI tools we use that significantly enhance our campaign workflows.
How We Use AI Tools at Oddtusk
- ChatGPT – For Strategy Development Of Content And SEO
OpenAI’s ChatGPT is now an instrumental part of our content strategy sessions. In particular, we leverage ChatGPT for:
- “Keyword research”: Locating valuable long-tail keywords ideal for our clients’ objectives.
- “Content outlines”: Automatically crafting article or blog outline drafts in a matter of minutes.
- Perplexity – For On-The-Go Market And Competitors Research
Perplexity.ai assists in locating the most pertinent information related to the given field. More relevant information, like up-to-date summaries with citations, is more helpful compared to conventional Google searches.
- Competitor audits
- Industry benchmarking
- Trend mapping
- Gemini – For Multi-Platform Variations Of Copy
Gemini’s proficiency at modifying copy makes him suitable for working with advertising materials. Formerly known as Bard, it also specializes in adapting texts tailored to specified voice and character limits.
- Google Ads: Concise, benefit-oriented hooks
- Meta Ads: Emotive, conversational call-to-action phrases
- LinkedIn: Insightful, maintains a professional demeanor
- Napkin.AI – For Transforming Raw Data Into Narratives
Turning information into a story is best handled by Napkin.ai. He can easily create compelling narratives that involve sales funnels and website heat maps. His talents are often overlooked as he works best transforming raw data.
- Data interpretation
- Explanatory narrative development
- Promotional strategies
- Gamma – For Presentations and Campaign Decks
Time is critical in pitching ideas, both new and existing. Gamma helps us:
- Branded interactive decks in a matter of minutes
- Content + layout integration done effortlessly
- Seamless inter-departmental collaborations
- DeepSeek – For Strategic Long-Form Research Reports
We always deploy DeepSeek as our primary research tool when managing large-scale campaigns such as market entry or brand repositioning.
- Audience scrutiny
- Psychographic analysis
- Global trend mapping tuned to the target audience
- Midjourney – For Advertising Creatives and Visual Ideation
Creatives play an integral role in the success of a campaign, and Midjourney enables vertical iteration during the creation of visuals:
- Moodboards
- Mockups of products
- Visuals for posting on Instagram and carousels
Benefits We’ve Noticed Using AI for Campaign Creation
The adoption of AI tools for team workflows has not only enhanced efficiency, but it has also changed our processes for:
- Turnaround Time: There is now a 50% reduction in the project delivery timeframes.
- Personalization: An increase in the ability to create specific alterations for target content.
- Collaboration: The synergy is now effortless across the content, design, and strategy units.
- Scalability: Capacity to manage 3x the volume of work with a constant headcount.
As an example, during the 2023 multi-brand festive campaign, we produced materials for five clients in ten business days. This would have taken us three weeks without AI-enabled workflows.
The Human Touch Still Matters
Integrating AI tools within our team’s workflows has not only enhanced effectiveness but also transformed operations in several core areas:
- Turnaround Time: We are outperforming ourselves in meeting project milestones, achieving deadlines more than 50% faster while maintaining quality benchmarks.
- Personalization: Our skill set in creating audience-specific content variation has improved dramatically.
- Collaboration: Interaction and teamwork between various departments, like content creation, design, and strategy, have improved greatly.
- Scalability: Our efficiency went up tremendously—we can now manage nearly three times the workload while retaining the same team size.
A vivid illustration of these changes is witnessed in our multi-brand festive campaign of 2023. We provided comprehensive campaign content for five clients and delivered it within ten business days, a feat that would have taken us close to three weeks in a traditional setting.
Conclusion
We work differently at creative agencies, for AI is no longer abridged as a speculative technology—it is assimilated into our operations. At Oddtusk, we have absorbed AI into our business processes, making it possible for us to elevate the speed, intelligence, and strategic impact of our campaigns.
AI is integrated into every aspect of our workflow, from content ideation and SEO to visual design, audience analysis, and performance reporting. AI provides accuracy as we scale, uniformity across formats, and most significantly, eases the burden on our minds, allowing limitless imagination and invention.
The evolution of AI technologies bears limitless potential for brands to engage with their audiences more profoundly and in multidimensional ways. At Oddtusk, we remain dedicated to harnessing emerging trends.
Do you need insight-backed and AI-optimized campaigns? Contact us to enable Oddtusk help you shape marketing as we know it. vcvf