Privacy Policy
1. Introduction
Oddtusk Private Limited ("Oddtusk", "we", "us", or "our") is a semantic SEO and ecommerce growth agency based in Bhubaneswar, Odisha, India. We work with D2C and ecommerce brands across India, the United States, and the United Kingdom. This Privacy Policy explains how we collect, process, store, and safeguard information when you visit our website, submit an inquiry, engage our services, or otherwise interact with us through any digital channel.
We are committed to handling your data with transparency and care. By using our website or engaging with our services, you acknowledge the practices described in this policy. If you have any questions or concerns, our contact details are provided at the end of this document.
2. Information We Collect
We collect information in two broad categories depending on how you interact with us.
- Information you provide directly:
- Full name
- Business or personal email address
- Phone number
- Company name and website URL
- Project details, goals, or messages submitted via contact forms
- Any additional information you choose to share during onboarding or consultation calls
- Information collected automatically:
- IP address and approximate geographic location
- Browser type, version, and device information
- Pages visited, scroll depth, and time spent on site
- Traffic source and referring URLs
- Interaction data collected via analytics and tracking tools
- Cookies and similar technologies:
- Session and persistent cookies
- Analytics cookies (e.g. Google Analytics)
- Functional cookies for site performance
- Third-party marketing or retargeting pixels
3. How We Use Your Information
Information we collect is used solely for legitimate business purposes. We do not use your data for anything beyond what is described here without your knowledge.
- Responding to project inquiries, proposal requests, and consultation bookings
- Delivering SEO, analytics, and growth services to clients
- Communicating project updates, reporting, and recommendations
- Improving the performance and usability of our website
- Understanding how visitors engage with our content and services
- Sending relevant service updates or newsletters where you have opted in
- Fulfilling legal, contractual, and compliance obligations
4. Legal Basis for Processing
Where applicable under GDPR or similar data protection frameworks, we process your personal data on the following legal grounds:
- Consent — when you submit a form, subscribe to updates, or explicitly agree to data processing
- Contractual necessity — to deliver services you have engaged us for
- Legitimate interests — to operate, improve, and grow our business in a way that does not override your rights
- Legal obligation — where processing is required by applicable law or regulation
You may withdraw consent at any time by contacting us directly. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
5. How We Share Your Information
Oddtusk does not sell, trade, or rent your personal data to any third party under any circumstance. We may share information in limited, necessary situations:
- With trusted service providers such as hosting platforms, email delivery tools, and analytics providers who process data on our behalf under strict agreements
- With white-label agency partners (such as Wasserman Digital) where client work is delivered collaboratively, subject to confidentiality terms
- With legal or regulatory authorities when required to comply with applicable law
- In connection with a business transfer, merger, or acquisition, where data handling obligations are carried forward
*All third parties engaged by Oddtusk are required to handle data responsibly and in accordance with applicable data protection laws.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, misuse, disclosure, or accidental loss. Our practices include:
- SSL-encrypted data transmission across our website and client communication channels
- Access controls limiting data visibility to relevant team members only
- Use of secure, reputable platforms for data storage and project management
- Periodic review of data handling practices and tool security
*While we take reasonable precautions, no internet-based system can guarantee absolute security. We encourage you to use secure connections when sharing sensitive information.
7. Data Retention
We retain your personal data only for as long as it is necessary to fulfil the purposes described in this policy, or as required by law. Specifically:
- Inquiry and contact form data is retained for the duration of active engagement plus a reasonable follow-up period
- Client project data is retained for the duration of the engagement and a defined post-project period for reference and compliance
- Analytics data is retained in accordance with the retention settings of the respective tool
- Data is securely deleted or anonymised once the retention period expires
8. Your Data Rights
Depending on your jurisdiction, you may have the following rights with respect to your personal data:
- Right to access — request a copy of the personal data we hold about you
- Right to rectification — ask us to correct inaccurate or incomplete information
- Right to erasure — request deletion of your data where no legal obligation requires us to retain it
- Right to restrict processing — ask us to limit how we use your data in certain circumstances
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — object to processing based on legitimate interests or for direct marketing
To exercise any of these rights, please contact us using the details below. We will respond within 30 days of receiving your request.
9. Cookies
Our website uses cookies to improve your browsing experience and help us understand how visitors engage with our content. You can configure your browser to decline cookies or to alert you when cookies are being set. Please note that disabling certain cookies may affect the functionality of some parts of our website.
We use the following types of cookies:
- Functional cookies — to remember preferences and ensure the site works correctly across your visit
- Analytics cookies — to collect anonymised data on page visits, traffic sources, and user behaviour to help us improve the site
- Marketing cookies — to serve relevant content or ads based on your interaction with our site, where applicable
10. Third-Party Websites
Our website may contain links to external websites, tools, or platforms for informational purposes. Oddtusk is not responsible for the content, security, or privacy practices of any third-party website. We recommend reviewing the privacy policy of any external site you visit through links on our platform.
11. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When changes are made, the effective date at the top of this page will be revised accordingly. If you are an active client of Oddtusk, we will notify you of material changes with reasonable prior notice. Continued use of our website or services after updates are posted constitutes your acceptance of the revised policy.
12. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or want to raise a concern about how we handle your information, please reach out to us:
