Kansakruti, Heritage, Reimagined for Today’s Buyer.

India's finest metalware tradition was collecting dust in offline markets. Kansakruti had the craft, the culture, and the product; what they needed was a growth ecosystem that could carry 5,000 years of heritage into a smartphone screen and convert it into revenue. We built exactly that.

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kansakruti featured image
  • [ Designer ] Oddtusk Studio
  • [ Categories ] Ecommerce · D2C · Brand Identity
  • [ Year ] 2025
  • [ Client ]Kansakruti, Bhubaneswar
  • [ Status ]Live & Scaling
[ What We Built ]

A Store That Sells Tradition , Without Explaining It.

Kansakruti wasn't just a website project. It was a full D2C growth infrastructure , brand identity, Shopify store, collection architecture, UX flow, and content strategy , all built around one goal: turn a heritage product into a high-converting online brand. Every pixel, every category, every CTA was engineered to close.

  • Shopify store built from scratch , zero to launch in 6 weeks
  • Shop by Metal + Shop by Utility dual navigation , reduces drop-off, increases AOV
  • Heritage brand identity with modern ecommerce UX , tradition meets conversion
  • Mobile-first design for India's thumb-scrolling buyer
  • SEO-ready product architecture across Copper, Brass & Bronze categories
  • Corporate gifting + Hotels & Restaurants vertical , B2B revenue unlocked
  • Coupon & offer system integrated at launch , instant sales velocity
story of kansakruti
water bottle from kansakruti
all products from ksansakruti
[ How We Did It ]

From Artisan's Workshop to Checkout Page , Our Process.

A heritage brand entering ecommerce can't afford a generic Shopify theme. Kansakruti needed a store that felt like the brand , warm, trustworthy, and cultural , while performing like a conversion machine. Here's how we got there.

01

Understand the Craft Before You Sell It

We spent time understanding Kansakruti's product depth , 3 metals, 7+ utility categories, 50+ SKUs, and a story rooted in Bhubaneswar's artisanal culture. The brand positioning, tone, and visual identity all emerged from this foundation , not from a template.
02

Build the Navigation Around the Buyer, Not the Catalogue

We designed a dual-navigation system , Shop by Metal (Copper, Brass, Bronze) and Shop by Utility (Drinkware, Puja, Gifts, Home Decor) , so buyers could find products through emotion or function. This single decision cut bounce rate and increased pages-per-session significantly.
03

Heritage Palette. Modern Performance.

We built the entire Shopify store , warm ivory tones, hand-crafted typography, product photography guidelines, trust badges, and collection banners that told the brand story while pushing to cart. Every section was designed for scroll-to-buy behaviour. Wireframes, prototypes, and visual designs.
04

Go Live. Start Ranking. Scale Fast.

We didn't just launch , we launched with structure. SEO-optimised product titles, meta descriptions, collection page copy, Google Shopping readiness, and a launch offer (LAUNCH10) built into the system , so day one traffic had every reason to convert.
kansakruti webiste banner
[ The Numbers That Matter ]

A Brand Born Online. Already Growing.

Kansakruti launched into a market most heritage brands don't even attempt , D2C ecommerce. In a category where trust is everything and competition from mass-market brands is brutal, the ecosystem we built gave them an unfair advantage from day one.

  • Full Shopify ecommerce store live in 6 weeks , brand to launch
  • 50+ SKUs catalogued, photographed, and conversion-optimised at launch
  • B2B revenue channels activated , Hotels, Restaurants & Corporate Gifting verticals live
  • Dual-navigation UX reducing friction across all buyer intents
  • Pan-India shipping with free delivery , reducing checkout abandonment
  • Launch coupon (LAUNCH10) driving immediate first-order conversions
  • SEO-ready architecture , ranking foundation built in from day one

Heritage Ecommerce

Shopify D2C

Brand Identity

Growth Ecosystem

Indian Metalware

Bhubaneswar Brand

kansakruti logo
OddTusk didn't just build us a website , they gave Kansakruti a future. We were selling offline, struggling to be seen. They took our craft, our story, and our products and turned it into a store we're genuinely proud of. Orders started coming in from across India from week one.

Kansakruti

Bhubaneswar, Odisha
[ The Takeaway ]

Heritage Sells , When You Build It Right.

Kansakruti is proof that a product rooted in centuries of Indian craftsmanship can thrive in the age of one-tap buying , if the ecommerce ecosystem around it is built with the same care as the product itself. We didn't just design a store. We engineered a brand's first chapter online , and the story is only getting started.

This is what OddTusk does. We don't hand you a template and wish you luck. We build growth ecosystems , where every decision, from navigation structure to checkout copy, is wired to your revenue goals.

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